how advertisers decompose (segment) social classes ("groups") for "accurate targeting" to offer their client companies "strategic audience decisioning [sic]" and the discipline of "consistent consumer experience"...
http://www.experian.com/assets/marketing-services/brochures/mosaic-brochure.pdf
http://www.experian.com/assets/marketing-services/brochures/mosaic-brochure.pdf
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Consistent consumer experience
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Consistent consumer experience
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